Turning to photography in the late 80s, Hajjaj is a master portraitist, taking studio portraits of friends, musicians, and artists, as well as strangers from the streets of Marrakech, often wearing clothes designed by the artist. These colorful and engaging portraits combine the visual vocabulary of contemporary fashion photography and pop art, as well as the studio photography of African artist Malick Sidibe, in an intelligent commentary on the influences of tradition in the interpretations of high and low branding and the effects of global capitalism.
In 2009, Hajjaj was shortlisted for Victoria & Albert Museum’s Jameel Prize for Islamic Art. His solo exhibitions have been held at The Third Line, Dubai; Rose Issa Projects, London; Freies Museum, Berlin, as well as group exhibitions such as The Marrakesh Art Biennale; Edge of Arabia, London; Photoqua, Paris; and Re-orientations at Rose Issa Projects, among others. His work is in the collections of the Los Angeles Museum of Contemporary Art, Los Angeles; the Victoria & Albert Museum, London; the Farjam Collection, Dubai; Institut des Cultures d’Islam, Paris; Kamel Lazaar Foundation, Tunisia; Virginia Museum of Fine Art, Richmond, VA, and more. The artist lives and works between London, UK and Marrakech, Morocco.